By Henrik Vejlgaard
Why do hundreds of thousands of individuals turn out donning an analogous sort of clothing?What makes humans switch their tastes in meals, song, and cars?It's as a result of trends-the robust strategy of swap that is affecting each around the globe.Drawing on his groundbreaking study, development sociologist Henrik Vejlgaard finds crucial clues approximately how traits emerge and cross mainstream and examines the influential people who make this happen.Throughout are real-life tales of either well-known and nameless movers and shakers who've had all over the world impression in altering our types of residing, together with company leaders, designers, and artists, whereas additionally conveying the attention-grabbing improvement of little-known developments that completely illustrate the trend's existence cycle. Anatomy of a pattern explores each point of this outstanding process-making it effortless that you can enjoy the strong social dynamic that motives traits to take off and spread.Vejlgaard gives you the instruments and data you must capitalize on each degree of the craze strategy. As you achieve perception into this element of human habit, you'll higher comprehend traits and the way they have an effect on society, and finally learn the way you could expect destiny wishes.
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Additional info for Anatomy of a Trend
Ramsey later recounted to the Danish newspaper BT how she first became interested in mehndi: “I was traveling in India and saw Indian women decorated with mehndi everywhere. When I came back to New York City, I found henna color in a small Indian store. I only painted a small pattern on the top of my hand. I felt it would look ridiculous if I decorated the entire hand, just like Indian women do. ” One day that year, when Ramsey was sitting in a New York City café, people started asking her about the henna tattoos, and some of the New Yorkers who observed them started having henna tattoos painted on their hands.
The one crucial factor in the spreading of a new style or taste is its acceptance by the trendsetters. Another such trendsetter is Julia Sador, a London-based DJ working under the DJ name Princess Julia. A friend of hers, the musician and writer Aiden Shaw, wrote in his memoir: “When Julia constructed a look, she nailed it with precision and detail. ” Judged by the many photos of her on her DJ Web site, she appears to be a true chameleon who changes style often. She has been wearing new clothing styles the exact moment they have become available.
We didn’t stand for anything. It was just something to belong to. . ” At that time, the biker culture, with black leather jackets, blue jeans, and engineer’s boots, had already been created. Young Ralph Barger was a trendsetter in the process of spreading the biker look. That was the same year that Marlon Brando sported the biker look in the hit movie On the Waterfront, and one year before James Dean wore a leather jacket in Rebel without a Cause. S. universities began to dress in the beat style, with blue jeans, long hair, and beards.